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On November 18-20, 2016, Carleton DECA hosted its 2nd Annual Invitational Conference

Illuminate, the era of bright innovation.

When choosing the theme for this year's conference, we asked ourselves to reflect on the deeper purpose of the DECA experience. To us, DECA isn't just about solving business problems through case cracking - it's about finding creative and innovative solutions to benefit not only businesses, but their customers as well.

This year's conference aims to channel the rampant innovation that is present within a modernized and global business world. Companies require fresh perspectives and out-of-the-box ideas in order to succeed in this environment - let us show you how!

We are beyond excited to host Carleton DECA's 2nd annual invitational conference and are looking forward to bringing a unique culture and atmosphere to the event.

We hope to see you there!


Mark Brovkin & Mahek Gabra

Conference Co-Chairs, Carleton DECA 

DECA is also about finding creative and innovative solutions to benefit not only businesses, but their customers as well.


39% of attendees were from external schools, creating an unparalleled networking opportunity for all competitors and challenging practice for the provincial competition. 

Attendance by School

Case Categories


Fashion/Retail Management


Sports/Entertainment Marketing*

Business Ethics*

International Business Management*

Team events are marked with an asterisk (*)

Keynote Speakers

Michaela Tokarski, Serial Entrepreneur

Michaela Tokarski is a serial entrepreneur and marketing guru. This year, she is excited to bring her experience and knowledge to Illuminate as she speaks to the conference theme of innovation in business! Michaela is the Co-Founder and former Vice President, Sales and Marketing of Coastal Contacts, which operates as Clearly Contacts in Canada. She has previously served as Vice President Marketing at MODASolutions Corporation (developer of eBillme which was later acquired by Western Union), and has worked in process engineering at Kraft Foods Inc., Syncrude Canada Ltd., and Domtar Corporation. Most recently, Michaela founded former digital marketing and communications firm Creekside Communications, which ceased operations in July of 2016.


Tracey Clark, CEO - Bridgehead Coffee

Tracey Clark is President and CEO of Bridgehead Coffee. Bridgehead roasts and serves exceptional coffees sourced from small-scale farmers in community coffeehouses. The company has twenty locations in Ottawa, including its landmark Roastery, which is also home to Bridgehead’s kombucha micro-brewery and Bread lab. Bridgehead makes all of its own food in its Bakery and Kitchen and works with many local providers. 



Want to innovate? Fail early. Fail often.

Michaela Tokarski, Serial Entrepreneur

In this interactive and dynamic workshop, serial entrepreneur and marketing guru Michaela Tokarski will present on the necessity of failure as a contributor to meaningful innovation and success. Drawing from her personal experiences and those of others, Michaela will offer delegates unique insights and tips on the topic of innovation. This session is a must for delegates who dream of a career filled with innovative and challenging pursuits. Don't miss out on this incredible opportunity!


Finding Your Drive to Succeed

Mark Nesbitt, Certified Business COach

Mark Nesbitt has 30 years of experience as an Aggregate Industry Professional. He started his career working for his family’s Sand and Gravel Operation in the Ottawa Valley. Eventually, he decided to branch and took a job as a Quarry Foreman for an up and coming company in Ottawa. 

In 2012, Mark made a life changing decision to end his lengthy career in the aggregate industry to become a certified trainer and coach for the John Maxwell Team. He applied the core principles that he had learned throughout his 30 years in the construction industry and ultimately utilized his talents to help individuals, managers, and company owners better themselves, their colleagues, as well as their employees through well-equipped leadership training.  

Today, Mark is helping numerous companies in Ontario develop better leadership skills and to equip their teams with the tools necessary to succeed in our challenging workforce. Mark’s vision is to help build better leaders and his philosophy is if you want to grow your company, you have to grow your people.



Carleton University

This year's conference will be hosted along the banks of the Rideau Canal in Carleton University's Canal Building. 


Radisson - Parliament Hill

We are excited to announce our continued partnership with the Radisson - Parliament Hill, which will serve as the official hotel for this year's conference. 

The hotel offers newly renovated, spacious rooms and is only a few blocks away from Parliament Hill, restaurants, the Rideau Centre mall, and Ottawa's bustling nightlife in the Byward Market.

Delegates traveling from schools outside of Ottawa will call the Radisson - Parliament Hill home during the conference weekend. If you are a local delegate and wish to stay in the Radisson, please purchase the ticket with the hotel included (once registration opens). 


Blue Cactus - Byward Market

Carleton DECA is proud to announce its partnership with the Blue Cactus Bar & Grill, located in the bustling Byward Market in Ottawa's downtown core.

Join us at Blue Cactus on Friday, November 18 for dinner and opening ceremonies. 

Visit the restaurant's website here.

Yelp reviews can be found here.

Tucker's Marketplace - Byward Market

Join us on Saturday, November 19 at Tucker's Marketplace for dinner, closing ceremonies, and award presentations. 

Tucker's is located in the Byward Market, downtown Ottawa's foremost dining and entertainment destination 

Visit the restaurant's website here.

Yelp reviews can be found here.

Please  click  on the above image to view the delegate package.

Please click on the above image to view the delegate package.